Fri.Oct 13, 2017

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The B2B Of The Future: Bot To Bot Marketing

RTP blog

By Adam Fingerman, ArcTouch Mobile & Connected Experiences No doubt about it, bots are coming. Forgive the hyperbole, but I mean really coming  —  in a life-changing, business-disrupting way. Think beyond today’s experimental first-generation chatbots on consumer messaging platforms like Facebook Messenger, Kik and WeChat — and the enterprise versions of these digital denizens that live on business chat services like Slack and Skype.

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Macy’s Looks to Loyalty to Drive Revenue; Nike and The New York Times Focus on Personalization

Sailthru

How do savvy brands increase their sales? Increasingly, it’s by leveraging direct connections with consumers built through loyalty programs , email, and multi-channel personalization. This week we’ll look at how Macy’s, Nike and The New York Times are using these strategies to create relevant consumer connections that increase revenue. To Win Back Consumers, Macy’s Redesigns Its Loyalty Program.

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5 Ways to Prevent Ecommerce Shopping Cart Abandonment

FastSpring

Ecommerce shopping cart abandonment is more common than you might think. Studies show that a majority of shoppers abandoned their carts before completing their purchase last year, and their reasons ranged from an overly complicated checkout process to high shipping costs. Fortunately for ecommerce businesses, many of the issues that force customers to click away from their shopping carts can be remedied.

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6 Strategies For a Creative Loyalty Program

Smile.io

Editor’s Note: This post was originally published in November 2014 and was updated for accuracy and comprehensiveness on October 13, 2017.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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How Can Your Online Customer Experience Affect Your Business?

Demac Media

Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? CX is the the result of interaction between a customer and a company- from the brand journey to the digital environment. It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!

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NEW! Retail Inventory Management Report

Heartland

We all know, inventory management is a foundation for retail profitability. Yet, in talking to hundreds of retailers we've discovered that many are either not practicing modern inventory methods or are simply overwhelmed by the amount of inventory data they are now able to track with modern POS software. Either way, we thought a refresher was in order!

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Why You Should Be Using (S)Carrier Integrations

iQmetrix

In a constantly changing and fast-paced industry like wireless, the saying 'time is money' has never rung more true. Watch this video blog as we discuss the many reasons why wireless dealers are saving time and money by using carrier integrations.

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Ecommerce stores that use browse abandonment (and what you can learn from them)

Klaviyo

Is your ecommerce store using browse abandonment emails? If not, you’re neglecting an additional revenue stream for your shop. While ecommerce marketers looking to advance their email strategy are quick to set up a welcome series and abandoned cart flow, browse abandonment is an autoresponder many overlook. If you’ve already mastered the fundamentals of email automation basics, you should take the time to check out browse abandonment. via.

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Selling on Amazon FBA Europe

eCommerceFuel

New post from eCommerceFuel : Missed your chance to get rich with Bitcoin? It’s not too late. Just start selling on Amazon FBA in Europe and watch the money roll in while you drink Pina Coladas in your Star Trek pajamas! Joking, of course. Any real business is going to take a lot of time, effort and work. But with Amazon in the U.S. becoming increasingly competitive less saturated markets like Amazon FBA Europe offer interesting opportunities.

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Selling on Amazon FBA Europe

eCommerceFuel

Missed your chance to get rich with Bitcoin? It’s not too late. Just start selling on Amazon FBA in Europe and watch the money roll in while you drink Pina Coladas in your Star Trek pajamas! Joking, of course. Any real business is going to take a lot of time, effort and work. But with Amazon in the U.S. becoming increasingly competitive less saturated markets like Amazon FBA Europe offer interesting opportunities.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.